conceptual thinking 101

I get into a lot of question about the importance of or the need for conceptual thinking; and my answer is always that it is the key to successful projects, especially in relation to interaction design, whether on the web or not. It is certainly more than just graphics and code, it is process development. [...]

your ideas don’t count

Have you ever wondered why your ideas aren’t worth anything? Do you get clammy when people ask you about your idea (you know…you idea protectors you)? Have your ideas even paid off?
If not…it’s because your ideas are just about worthless. Admit it. How much joy, satisfaction, money, or fame has your ideas brought you? If [...]