It is quite often that I meet new & interesting people. It is one of my favorite things to do, and something that I spend a good portion of my time doing. Often, these meet & greets are fairly personable, and curiosity comes forth in both directions. Sometimes I will find myself asking someone what “they do”, of course to be implied as what they do for work or life in general. Often times, this question can be and is answered in shortest of form, and usually will go something like “I am title at company name” or “i am a role in the industry name.” So, What’s in a Name?
So, What Do You Do?
I have never been a very pretentious or title conscience person, and my own title has always been of relative little importance to me. Naturally, however, not everyone feels the same way, and to some, a title means and says a great deal. And in many situations a title is required for legal clarity. But, more often than not, a title is an important and possibly confusing piece of information required for various types of conversations. For instance, when you visit your relatives and they inquire of how your work is, you tell them you’ve recently transitioned to a new role, or started a new venture. As I said, this is where it can get quite confusing…how do you explain your entire profession, career, one of the largest pieces of your waking life, in one small paragraph?
On most of the business cards I have ever been responsible for, I had always left the space for my “title” blank, or replaced it with some sort of personal message, or my sens de la vie .
A number of years ago I was given and had adopted the title “Architect,” since this most accurately described my role and the types of roles I was fulfilling. And, though I still retain the ability to sit and crank out code, my greatest strengths, and therefore my greatest value, lies in my design ability. I am most at home and at my happiest when I’m designing & engineering an elegant solution to some impossible problem. That’s often the hardest part, but still easily what I enjoy best. So, I adopted the very accurate title: “Senior Architect”, with some variation depending on my focus during the engagement (such as Experience, or Web, or Solution, or Business, etc).
So You Build Houses, Do You?
Even today, few people outside of the technology industry even realize that “Architect” was a job description within the Tech Industry. For instance, my wife, who for many years has found it difficult to explain that ever so popular question, “What does he do?”, has on more than one occasion retreated from using the title “Architect” to avoid being asked for a referral on their home improvement project. Like many people outside the world of Technology, she had previously only heard the term architect used to describe those who design buildings and other structures such as bridges, and it seemed unfair to arm with a technical job description of “Architect” to someone with the same experience.
Drawing Straws
As I mentioned earlier, titles have never really meant much to me personally. However, I have recently been in this process of self-branding, and role creation within a small handful of new organizations. As this process began, I had to do what I can’t stand to do…label myself. I finally arrived at the title: “CCO (Chief Creative Officer).” While not a common title, though I’m not the first to use it, it is at least fairly self explanatory. CCO gives people enough information to know that I’m very involved with the creative aspects of a company, and at the same time that I am also an officer of the company.
The other side of my coin is my deep involvement with technology design, the art of crafting creative solutions to problems using science (AKA-building technology solutions). Most chief designers or creative types are more involved with marketing than with technology, and I’m in no way interested in a chief of technology role. But, I do spend a good deal of time on architecture, within technology, for a variety of disciplines. Whether it be experience, information, solution, integration, application, platform, or all of the above, my value add as a creative is my ability to apply a solution from top-end down to implementation.
Additionally, as self explanatory as I thought Chief Creative Officer was, there are still a few who are confused by mixing creativity and technology, and still some yet who think it is impossible. All of this brings us to a new year, new ventures, and the ultimate, and I hope final, solution to the naming game for a while: “CCO & Chief Architect”. It think it covers both disciplines quite nicely, and provides me a continuing role in technology without taking the helm.
Of course, I would rather you just call me Joel.
As of today, I will continue to serve as CCO and Chief Architect for two new companies, and will do so until a conflict arises. Luckily, one of them is my very small but able creative studio partnership, and no one cares about our titles so long as we deliver on our engagements.
Filed under: creativity, happiness | Tagged: change, non self-conscious individualism | Leave a Comment »



